Sue Martin Obituary: “Dragon Lady Sue,” ASM Auto Upholstery Founder, Remembered After Reported Cancer Battle

The reported passing of Sue Martin, widely known as “Dragon Lady Sue” and founder of ASM Auto Upholstery in Dallas, Texas, marks a deeply emotional moment for her family, customers and admirers. According to the October 31, 2026 tribute, Martin died peacefully at home surrounded by family after a battle with cancer.

The tribute describes a woman whose determination, craftsmanship and distinctive personality helped establish her reputation well beyond the Dallas automotive upholstery community.

Sue Martin’s Journey from Taiwan to Dallas, Texas

Martin’s story, as presented in the family message reproduced by the supplied article, reflects perseverance and ambition. Originally from Taiwan, she eventually settled in Dallas, where she built ASM Auto Upholstery into a business known among automotive enthusiasts.

Her professional reputation also reached television audiences. A business portfolio identifies Sue Martin as the owner of ASM Auto Upholstery and notes her appearances on Discovery Channel programmes Fast N’ Loud and Misfit Garage.

For many admirers, the nickname “Dragon Lady Sue” became part of her recognisable public identity.

Building ASM Auto Upholstery: A Story of Determination

A 2018 interview with Voyage Dallas provides a more detailed account of Martin’s journey. She explained that she was born in Taiwan, moved to the United States with her husband and children in 1984, and entered the upholstery business in 1990 after working on her husband’s 1968 Ford Gran Torino.

She later purchased a struggling upholstery company in Dallas for $4,500. What began in a small garage grew into a much larger operation, serving customers with automotive, boat, aircraft and furniture upholstery needs.

Her career demonstrated the value she placed on hard work, quality craftsmanship and customer satisfaction. In an earlier interview, she encouraged aspiring business owners to remain committed to their goals and never give up.

Sue Martin’s Television Appearances and Public Recognition

Martin became familiar to automotive television audiences through her work on Fast N’ Loud and Misfit Garage. Her business was associated with vehicle restoration projects, and her on-screen presence helped introduce her craftsmanship and personality to viewers beyond Texas.

Family, Friends and the Legacy She Leaves Behind

The October 31 tribute describes Martin as a mother, grandmother and great-grandmother whose family remained central to her life. It also says she was known for her humour, outspoken personality and generosity.

According to the supplied family message, she died peacefully at home surrounded by loved ones after battling cancer. Her family reportedly expressed gratitude to customers, friends and fans while asking for privacy during their period of mourning.

The exact date of death, her age and any memorial-service arrangements were not provided.

What Is Confirmed About Sue Martin’s Reported Death?

Martin’s professional history and connection to ASM Auto Upholstery are supported by earlier interviews and business profiles. However, the death and cancer details in the October 31 notice could not be independently corroborated through a separate official announcement. A business listing also displays posts dated through August 2026, but that does not establish her status on October 31.

The reported death should therefore be attributed to the family message reproduced in the notice until a direct family or business announcement can be verified.